Web Design Bibliography

to explore its history, theory and practice. Typography is the means by which a written idea is given a visual form. The selection of this visual form from hundreds, if not thousands, of typefaces can dramatically affect the legibility of the written idea and a reader’s feelings towards it. Typefaces vary from clear and distinguishable letterforms that flow easily before the eye and are suitable for extended blocks of text, to more dramatic and eye-catching typefaces that grab attention and are used in newspaper headlines and advertisements. This book is aimed at both students and practicing designers, providing a thorough examination of how typography informs other aspects of creative design.
    Read it on Safari Books Online ( http://bit.ly/Z2BPDG )
    Typography Essentials: 100 Design Principles for Working with Type
    By Ina Saltz
    Rockport Publishers, July 2009
    ISBN: 9781592535231
    208 pages, $40.00

    This book is an effort to distill, organize, and compartmentalize, but not to oversimplify, the many complex issues surrounding the successful and effective use of typography. It is for designers of every medium in which type plays a major or minor role. This book is intended to advance the progress of designers seeking to deepen their typographic expertise, and it is organized and designed to make the process enjoyable and entertaining, as well as instructional.
    Read it on Safari Books Online ( http://bit.ly/YPSvvL )
    ----
    Safari Books Online provides full access to all of the resources in this bibliography. For a free trial, go to http://www.safaribooksonline.com/bibliography .
    ----

Chapter 9. Design Lifestyle and Business
    Talent Is Not Enough: Business Secrets For Designers, Second Edition
    By Shel Perkins
    New Riders, April 2010
    ISBN: 9780321713308
    448 pages, $39.99

    This book includes everything designers need, besides talent, to turn their artistic success into business success. You’ll find information on key issues facing designers from freelancing to managing established design firms. A strong visual focus and to-the-point text take the fear factor out of learning about thorny business realities like staffing, marketing, bookkeeping, intellectual property, and more. These smart business practices are essential to success in graphic, Web, and industrial design.
    Read it on Safari Books Online ( http://bit.ly/187gutj )
    1000 Ideas by 100 Graphic Designers
    By Matteo Cossu
    Rockport Publishers, November 2009
    ISBN: 9781592535743
    320 pages, $40.00

    This book is is a cumulus of ideas that do not generally crop up in the everyday world of graphic design. It showcases work from a selection of today’s best designers while providing precious tips to the graphic design enthusiast.
    Read it on Safari Books Online ( http://bit.ly/16Ferif )
    365 Habits of Successful Graphic Designers: Insider Secrets from Top Designers on Working Smart and Staying Creative
    By Laurel Saville, Joshua Berger, Steve Gordon Jr., Sarah Dougher
    Rockport Publishers, November 2011
    ISBN: 9781592537372
    496 pages, $40.00

    In need of advice? Just want to sound off? Opening this volume is like grabbing lunch with a fellow designer to commiserate or celebrate and to learn the ins and outs of design.
    Read it on Safari Books Online ( http://bit.ly/10DXagY )
    Design Entrepreneur: Turning Graphic Design Into Goods That Sell
    By Steven Heller, Lita Talarico
    Rockport Publishers, September 2008
    ISBN: 9781592534210
    240 pages, $40.00

    Whether personal or collective, drive is the common denominator of all entrepreneurial pursuit. This book explores the whys and hows of the conception and production processes. The design entrepreneur must take the leap away from the safety of the traditional designer role into the precarious territory where the public decides what works and what doesn’t. This is the book that shows how that is accomplished.
    Read it on Safari Books Online ( http://bit.ly/187gycx )
    The Fundamentals of Creative Advertising
    By Ken Burtenshaw, Nik Mahon, Caroline Barfoot
    AVA Publishing, November 2006
    ISBN: 9782940439911
    184 pages, $30.50

    This book examines the current practices, organizational models and media options for creative advertising, and emphasizes the working practice of the modern advertising agency as well as the conceptual and creative side. Advertising is renowned for being a highly creative and visual medium, but many advertising textbooks are descriptive and text-heavy. Using a wealth of visual