Babayaga

mostly because they could not stand Guizot.
    “Watch! Boom! Yes! Bang! Our campaign explodes across the countryside! Perfectly timed, catching all our idiot opposition with their piss-stained underpants down around their ankles.” Guizot could not contain his excitement, he was practically jumping around Will’s office. He always acted this way as they prepared an advertising campaign. Will negotiated for him, deciding which newspapers and radio shows they would buy, while Guizot enthusiastically provided the product, the capital, and even the advertising copy, which he did not trust anyone in the agency to write. “What do your copywriters know about art or business that I do not know? If they are such great writers, where is their poetry, where are their literary prizes? And if they are so smart, why are they slaving away at their typewriters, working for me!” Will usually found Guizot’s antics entertaining, but not today.
    “We will completely blitz the opposition! Bam! Bam! Bam! It is a true campaign, not an advertising campaign but a military campaign, with military precision!” Guizot was almost shouting now, his fists flew wildly in the air like a punch-drunk boxer. “They won’t be able to escape us, we have them in our sights! Because they are—how do you put it, Will? Oh yes, ha, our ‘target audience.’ See what I mean! See our target there, innocently opening the pages of Le Monde ? Bam! There we are! Kaboom! The target opens Bonne Soirée or Vogue , ah ha! Rat-tat-tat! And when they turn on the radio, oh, Will, that is where our most secret weapon will be unleashed! Yes, ha ha, our sweet little girl’s innocent voice will be sapping their strength, sucking them in with her song, “ Chase your pimples away. Chase your pimples away. Ah ha ha, Ah ha ha…” He was dancing now, hopping and slapping the bottoms of his shoes for rhythm as he performed his self-composed jingle. Will stared blankly at him, barely listening, his mind still mulling over the very different meeting he had been forced to endure a little over an hour before.
    The room had been much quieter during the earlier meeting, almost too calm, and his American client, Brandon, had spoken in much more sensible tones. Brandon had tried to seem nonchalant, making all the facts sound perfectly reasonable and logical. It was, Brandon explained, the kind of change that happens, priorities simply shift. “Listen, Van Wyck. I’m not happy about it either, but it’s not the end of the world. They have accounts for you in Chicago, right? That’s where you’re originally from, isn’t it?”
    “I’m from Detroit.”
    “Perfect, see. Go get a job there. Those car accounts are strong.” Brandon had leaned back in his chair; it was as if they were talking about a baseball game or a boxing match. His attitude did little to comfort Will. Will’s previous Parisian clients had always been somewhat deferential. Not all of them worshiped him like Guizot did, but they all generally believed they could learn something from American marketing, and so they listened respectfully to what Will had to say. But being from the States himself, with an East Coast style and a crooked nose from playing football at Brown, Brandon had always dealt with Will as if he were little more than a foolish underclassman, there to be bullied or charmed, depending on the whim of the moment. “Detroit’s got, what, AMC, Chrysler, GM, and Ford? It’ll be a different game, sure, but you’ll be fine. Marry a Michigan girl and buy a nice house outside of town. They have great suburbs there. You’ll want to be in the suburbs. The niggers have taken over the city. But I guess you knew that.”
    Will was having trouble digesting the news. He reached for a cigarette. “Exactly how long before the billings stop?”
    Brandon had shrugged. “After the election. Nothing will happen until Ike’s out. No sense in pulling the plug till then. But no matter who wins, even if it’s Nixon’s fucking dog, this move is going to happen. The action simply isn’t here anymore. The government’s moving its spending to Asia. All our budgets are migrating there.”
    “They’re moving you, too?”
    “Me?” Brandon smiled a funny smile, surprised at Will’s question. “They’d like me to go south with them, but I’d rather not. I’m cooking up a project that might keep me here at least a bit longer, but it’s not going to involve any kind of advertising. So I’d say